It's interesting that the higher price the fake is, the more "legit" it seems to buyers. Same with Oakleys and other non-bike stuff it seems.
That's the psychology of buying isn't it? Never buy the cheapest because it must be rubbish but buy the next one up. Happens with everything from food to car insurance.
(Years ago I worked briefly in a lbs. A rep came in with a load of tyres, telling us that they were the same tyres as last year but 50% more expensive. Nobody bought them last year - they were too cheap. They were now selling at the higher price.)